Benefits  

• Creating a singular look for multiple LOBs
• A connected, personalized experience for their customers
• Reduced UX/UI costs
• Increased speed to market and increased revenue
• Getting more value out of their platform

A Digital Roadmap for a B2B Website  

The fuel division of a leading manufacturer needed to increase revenue and retention. They decided to create a new customer experience to demonstrate leadership, be a resource to customers and partners, drive conversions, and gather customer engagement. 

The work included

• Helping client plan and prepare for change management
• Updating 19 websites supporting 9 lines of business with 5 applications in 11 languages, with repeatable process, templates, components, code, design, and UX
• Automated marketing capabilities and advanced personalization techniques, which drove lead nurturing