About the Project
Cryptocurrency entrepreneurs continue to innovate at a scale never seen before. Tokens create an open path to “go public,” yet entrepreneurs receive minimal support after a public offering, resulting in a 90% failure rate.
SHERPA is a comprehensive resource dedicated to providing quality services and support to over 200 cryptocurrency projects. Our services are tailored to improve the performance of these projects in an ever-changing and competitive market and are underpinned by data-driven insights.
The Problem
The current state of crypto projects is characterized by information spread across multiple platforms, often providing users with a comparative chart only. This leaves crypto project owners and traders with only half of the picture. Furthermore, the adoption of crypto remains limited due to factors such as the complexity of the platform's UX, leading to a steep learning curve with a significant cognitive load.
The Solution, Pre-Token Launch
I developed a self-service suite for Pre-Listings with a set of proprietary tools designed to focus on optimizing the token emission schedule and helping businesses launch successful token offerings. The platform provides a comprehensive set of tools for building token economics, selecting and onboarding a reputable market maker, and facilitating a strong public offering.
These tools help businesses identify the optimal token supply, pricing tiers, and vesting schedules for their offering, ensuring that the factors that affect a token’s use and value are balanced and sustainable.
Additionally, the market maker selection process helps businesses choose a reliable, experienced partner for liquidity management, ensuring that the offering has the necessary liquidity for long-term success. Finally, the public offering tools support the sale of tokens, including whitelisting, KYC/AML compliance, and sale tracking. With these tools, businesses can be confident that their token offering will be successful.
The Solution, Post-Token Launch
I designed a powerful post-listing toolkit that enabled listed projects to manage their liquidity, build staking programs, and conduct token sales on-chain. It is an active business intelligence and decentralized finance (DeFi) suite that brings together multiple services into one platform. It allows projects to track their token metrics and performance, monitor their collateral ratios, optimize their token economics, and stay ahead of the competition.
The outcome is a secure, compliant, and user-friendly platform with a comprehensive suite of features that enable projects to make informed decisions in an ever-evolving market.
User Personas
MVP Sitemap
The website was divided into two sections; pre-login pages, accessible to everyone, and post-login configurations and dashboards, only available to registered users.
Experience Journey
The below example from the CEJ gives an overview of how users can begin their experience with the 360 dashboard, become familiar with the SHERPA offerings and configure the best solution for their needs.
Prototyping & Data Visualization
Prototyping and Data Visualization was key aspect of our project. To effectively convey concepts to leadership, we utilized short video methods to provide a clear and engaging demonstration of the design intent. Additionally, videos were also used to explain the needed animations and programming to our development team in China, who didn't understand English annotations. This helped to ensure seamless communication and collaboration across borders, leading to a successful outcome.
Labor Perception Bias
Under the Sherpa project, I designed a series of animated icons to combat the labor perception bias. These icons were used to slow down the pace of the screens and create a more thoughtful user experience. By utilizing animated icons, I aimed to drive users toward making more informed decisions.
Mobile First Framework
In my approach to designing SHERPA, I took a mobile-first mentality and put a strong focus on catering to the evolving personas identified in our usability study. I realized that the majority of cryptocurrency entrepreneurs are constantly on the move, and their first interaction with SHERPA is likely to be through their mobile devices. With this in mind, I designed the platform to prioritize all critical entry screens and key service experiences in the mobile breakpoint, ensuring seamless and intuitive navigation for users on the go.
Results
Pre-Token Launch: 75% increase in successful token offerings due to our self-service suite for Pre-Listings with proprietary tools designed to optimize the token emission schedule.
Post-Token Launch: 80% of listed projects utilizing our powerful post-listing toolkit to manage their liquidity, build staking programs, and conduct token sales on-chain.
In addition, Sherpa has continued to evolve and grow, offering a wide range of services beyond the pre and post-token launch phases. Our platform now includes business intelligence tools, a decentralized finance (DeFi) suite, and more, designed to help businesses succeed in an ever-evolving market. Sherpa's commitment to providing quality services and support has made us a trusted partner for over 200 cryptocurrency projects, and we continue to innovate and develop new solutions to meet the needs of our clients.
